Toyota RAV4

Creative direction, design and copywriting for these rich media interactive ads for Toyota and agency Saatchi & Saatchi. When a user sees the banners asking to have their wishes granted, they tap to expand and reveal the RAV4. Rubbing along the vehicle activates a wisp of smoke that automagically reveals a particular feature of the RAV4 that grants said wishes. Users may then view a video, swipe for more wishes, or click-through to the Toyota RAV4 landing page. These were designed for a responsive environment and were displayed across various apps and mobile web.

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