Showtime | Ray Donovan

Art direction and design of these award winning first-to-market rich media interactive ads for Showtime which ran on a site-takeover on the The New York Times iPad app. Scenes selected and edited into an animated banner resolving on a poster endframe. Users tap these animated banners to expand a full-page rich media interactive trailer video for the series premiere of Ray Donovan. Here users can pause and tap to learn more about Ray as well as other characters. Creative Director: Theo Skye

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